Destination Norway Mini-Seminar Held in Shanghai

Destination Norway mini-seminar and appreciation dinner, hosted jointly by the Royal Norwegian Consulate in Shanghai and the Scandinavian Tourist Board (STB), took place on 15th February at Fairmont Peace Hotel in Shanghai.


Representatives from various travel agencies as well as airline companies and VFS came together to take stock of the promising increase in Chinese tourists to Norway last year (more than 30 %), and think ahead of opportunities in the coming year, especially since we now have full normalization of bilateral relations between Norway and China. 

The mini-seminar kicked off with a welcome speech from Consul General Øyvind Stokke. He extended his appreciation for the work done by the travel agencies who have witnessed a record number of Chinese tourists going to Norway. Per Holte, Chairman of STB, who is also Market Director of Tourism Asia, Innovation Norway, introduced some new travel products in Norway, together with Jason Wang, STB’s Chief Representative for Greater China. The new products presented by the STB target the autumn and winter market in Norway as attractive destinations, in addition to the regular tourism peak season in the summer.

Tore Rolland, Visa Consul at the Consulate General in Shanghai, presented the record numbers of Chinese visa applicants travelling to Norway. “The Norwegian Consulate General in Shanghai has had an enormous increase in cases throughout the last couple of years. Starting with 14.000 visas in 2014, we have reached 31.000 in 2016”, Tore said. The visa figures provide an indication of a rapidly growing interest in Norway as a holiday destination among Chinese tourists. He also touched upon the fact that most of these Chinese applicants today travelled with ADS groups. After Tore’s introduction, his colleague Yang Yang explained some of the visa application rules and procedures.

Wang Zi, Designer and Photographer from Business Ecology magazine, who has just come back from a trip to Tromsø participating in the Arctic Frontiers Conference, shared his impressions of the Norwegian city Tromsø, known as the Gateway to the Arctic.

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