The seminar was opened by Norwegian Minister of Culture, Anniken Huitfeldt. Thereafter, internationally renowned architects from Norway and China presented their perspectives on a variety of topics related to architecture and tourism.
The National Tourist Routes of Norway served as a background for the seminar.
In the course of recent years a number of small but noteworthy architectural projects along Norwegian roads have received international attention. These sites are part of the ongoing work of developing the attraction of National Tourist Routes in Norway. This project has emphasized creativity and innovation over cost efficiency, and served as a way for young architects to launch themselves as independent designers.
Among the speakers were Karl Otto Ellefsen, professor of architecture and Head of the Oslo School of Architecture and Design, as well as architects from Norwegian architecture firms Snøhetta and Jarmund/Vigsnæs. Participants from the Chinese side included renowned scholars/architects Professor Chang Qing and Doctor Li Xiangning.