The jury commented that “Instead of setting up a physical piece of artwork, Yokoland had decided to recreate its Oslo office as the wallpaper in the exhibition room in Beijing, demonstrating both their charming work and personality”.
"We are really pleased to win a gold medal at Visuelt for the project for NOTCH. The NOTCH team gave us an opportunity to present our studio in an original way and helped organize the production to be first-class," says Martin Lundell of Yokoland.
NOTCH, short for Nordic plus China, was founded in 2006 with the aim to stimulate cross-cultural exchange between the Nordic countries and China. It has now become an annual event. NOTCH10 – RE:PUBLIC will take place in October 2010 in Beijing, Shanghai and Guangzhou. Yokoland is invited to exhibit their work at NOTCH10 Shanghai.
Yokoland is a design studio based in Oslo, founded by Aslak Gurholt Rønsen and Espen Friberg. The studio today consists of designers Thomas Tengesdal Nordby, Martin Lundell and Yorel Cayla, as well as the founding member Aslak Gurholt Rønsen. Yokoland has gained a reputation both locally and internationally for their eclectic, conceptual, research-based, playful and straightforward approach.
Visuelt is the biggest annual event for the creative industry in Norway and consists of a competition, seminars, prize award show, party and exhibition. The aim of the competition is to promote innovation, bring further professional competence and present the best work done by creative professionals in Norway.
www.visuelt.org/vinnere/2010/grafisk-design/egenpromotering
www.yokoland.com
www.notch09.com