Beyond salmon and Norwegian wood
17/12/2008 //
That's PRD Magazine (December Issue Page 33) - In conversation with Tormod C. Endresen, Consul-General of Norway in Guangzhou
Salmon, fjords and snow… lots of snow – is there something more to Norway than the common perception of your country?
You know, we have all of the above, and I am really happy to see our world class salmon swim its way into Chinese kitchens. But apart from the snow and the scenery, Norway is a very modern nation, both in ways of living and in terms of technology. So don't be surprised if you come across a subsea oil and gas installation in one of those fjords..
So how are you trying to alter this perception in south China?
My strategy is to build on what people know, let's say the snow and the salmon, and expand their knowledge, while adding some personal warmth to all the coldness..
We hear Norway is trying to promote a new environmental protection technology in China. Do you want to talk about that?
I'd love to. China needs more environmental technology and renewable energy, and Norway offers world class competence. Also, I believe environmental degradation and climate change must be addressed head on – in South China and in the rest of the world.
And how's that going?
It is going great. China, too, has come a very long way in renewable energy and other environmental technologies – so this is two way street with a lot of potential.
On a personal note, what's it like being a Norwegian in Guangzhou?
It is great, I explore new neighbourhoods and constantly find hidden treasures, like the new art scenes.
What do you like most about living in the PRD?
I decided to come to China because I wanted to see the world change in fast forward. And the PRD surely does not let me down. I really like the dynamism and pulse of Guangzhou and this region!
And what do you like least?
Not speaking Chinese! I am taking classes!
Tell us your favorite China story.
Eating snake head on a business dinner and pretending to like it.
Back to Norway, then: give us three reasons why we should visit your country.
Norway is a long country. If you flip Norway over its southern tip, you end up in Rome. That makes for a varied nature experience ranging from temperate to arctic conditions, all lit up by long summer nights that make people come alive in small, yet vibrant cities.
And finally, tell us something absolutely astonishing about Norway.
You can drink water right from the tap that tastes better than Perrier.
Chinese Version