Speakers from different fields within cultural and creative industries had been invited to share their perspective on current trends in the industries. Sweden, Finland, Norway, Denmark and China were all represented. Ms. Inger Marie Rossing, Cultural Attaché at the Norwegian Embassy in Beijing held a presentation on the Norwegian government’s cultural policy and the current situation for cultural industries in Norway.
Digitalisation has had great impact on the development of the industries in both China and the Nordic countries during the last years. It has paved way for new branches within the industries, and several of the speakers gave talks on how they had employed digitalisation in their businesses.
Digitalisation has also given new opportunities for innovation. Mr. Molinder of Sweden talked about his business Auddly, a revolutionary digital platform that enables songwriters to manage the process of creating music, and to agree on and properly document the fraction ownership of a song.
The seminar provided an arena for sharing information, discussing opportunities and challenges, and for making new acquaintances.
Professor Xiong Chengyu, director of the National Research Center for Cultural Industries, concluded the seminar with signing a cooperation memorandum with the Nordic Creative Industries Alliance.